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España el primer consumidor de cerveza sin alcohol a nivel mundial | Botellas para Cerveza
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España el primer consumidor de cerveza sin alcohol a nivel mundial

En el mercado español la cerveza sin alcohol ha alcanzado en 2017 el 14% de la cuota de mercado, según el estudio publicado por la Asociación de Cerveceros de España.

El consumo en España triplica el de Francia, la segunda en Europa. Allí sólo supone un 4% del mercado de cerveza.

También es España el primer productor europeo de cerveza sin alcohol.

En EEUU la cerveza sin alcohol no ha encontrado mercado

En Estados Unidos es la cerveza light (con menos alcohol y calorias) la que ha encontrado mercado.  Sin embargo, la cerveza sin alcohol no se ha asentado.

Historia de la cerveza sin alcohol en España

En España fue introducida por Ámbar. En los años 90 aparecieron más productos.

Pero fue en los 2000 cuando explota el consumo.

La cerveza sin alcohol está siendo progresivemente más valorada por el público, al tiempo que el productor es más exigente en su elaboración.

Los motivos del éxito en España

Parte del éxito de la cerveza sin alcohol en España es que la cerveza se sirve muy fría. Esto contribuye a conservar las propiedades de la misma, aunque no tenga graduación alcoholica.

Además, las cervezas españolas tienen menor graduación alcoholica que las europeas, lo que facilita la transición a la cerveza sin alcohol. Así, cuanto más alcohol tiene un producto, se aprecia más el efecto de retirarlo.

En el caso de España la cerveza está asociada a la comida, donde es más relevante el amargor que el alcohol que contiene.

Las campañas publicitarias de los productos sin alcohol tuvieron una especial relevancia en el ámbito deportivo, donde no se podían promocionar bebidas con alcohol.